Drinkers encouraged to ‘give a XXXX’ as brewer goes solar

Lion-owned XXXX Brewery has signed a power purchase agreement (PPA) to satisfy 100% of the electricity needs for the 144-year-old XXXX brewery in Brisbane, Australia, from the AUD 130 million ($90 million) Woolooga solar farm.

The Woolooga project – under development near Gympie, Queensland, by oil giant bp’s renewables joint venture with UK solar company Lightsource – has already commenced generation. It is expected to achieve full production early this year.

Lion’s latest XXXX brand campaign asks Australians to “give a XXXX” about the world and environment, and claims the offtake agreement will see the company reach its target of 100% purchased renewable electricity by 2025 in Australia, two years ahead of schedule.

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Source: PV Magazine

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